For this unit we were given the task to analyse a brand of of our choice, specifically going into the original concepts of the brand, and how they communicate their beliefs through a range of creative outcomes. 

For this project, I decided to go with Miu Miu due to its efficient three decades of serving class, and girly elegance,  injected with a provocative and sultry edge. 

The PDF link below demonstrates my analysis of a fashion brand, followed by a creative outcome that answers a GAP we identified. 

The outcome consists of the action plan to achieve this, social media marketing strategies, planning events and website mockups.